SEO Tips and Techniques

Keyword Research at the Start: If you’re on a tight budget, use the free versions of Keyword Discovery or WordTracker, both of which also have more powerful paid versions. Ignore the numbers these tools show; what’s important is the relative volume of one keyword to another. Another good free tool is Google’s AdWords Keyword Tool, which doesn’t show exact numbers.
SEO-friendly URLs: Use keywords in your URLs and file names, such as example.com/example.html. Don’t overdo it, though. A file with 3+ hyphens tends to look spam. Use hyphens in URLs and file names, not underscores. Hyphens are treated as a “space,” while underscores are not.
Great web site: I’m sure you want to show up on the first page of results. Make the site larger by adding new pages as search engines like large sites.
Include a site map: Spiders can’t index pages that can’t be crawled. A site map will help spiders find all the important pages on your site, and help the spider understand your site’s hierarchy. Use both sitemaps such as html sitemap and xml sitemap.
Unique and relevant title: The page title is the single most important on-page SEO factor. It’s rare to rank highly for a primary term (2-3 words) without that term being part of the page title. The length of page title should less than 65 characters.
Meta description for every page: The meta description tag won’t help you rank, but it will often appear as the text snippet below your listing, so it should include the relevant keyword(s) and be written so as to encourage searchers to click on your listing. It should less than 160 characters.
Write for users: Google, Yahoo, etc., have pretty powerful bots crawling the web, but to my knowledge these bots have never bought anything online, signed up for a newsletter, or picked up the phone to call about your services. Humans do those things, so write your page content for users and should be informative. Search Engines likes informative contents.
Create unique content: This is important for everyone, but it’s a particular challenge for online retailers. Write your own product descriptions, using the keyword research you did earlier to target actual words searchers use, and make product pages that blow the competition away. Unique content is a great way to get inbound links.
Keywords in anchor text when linking internally: Anchor text helps tells spiders what the linked-to page is about. Links that say “click me” does not lead any search engine visibility.
Build back links: Submit your site to quality, trusted directories such as Yahoo, DMOZ, Business.com, Aviva, and Best of the web. Get links from authority sites in your niche.
Social media marketing: If you’re a service-oriented business, use Yahoo Answers to position yourself as an expert in your industry. Try to use social media sites, be an active, contributing member of the sites. Interact with potential visitors.
Long term process: SEO isn’t a one-time event. Search engine algorithms change on a regular basis, so the tactics that worked last year may not work this year. SEO requires a long-term outlook and commitment.
Be patient: SEO isn’t about instant satisfaction. Results often take months to see, and this is peculiarly true the smaller you are, and the newer you are to doing business online.
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