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SEO Fundamentals

What is SEO?
It is the process of improving the volume and the quality of traffic to a website from Search Engine through organic search result.

Benefits of SEO?
– Targeted traffic
– Increase brand visibility
– High Return on Investment
– Higher Sales
– Long term position
– Cost effective
The main purpose of SEO is to make the website better for the search engine and the users.

What are the major Search Engines?
– Google.com
– Yahoo.com
– Bing.com
– Alltheweb.com
– Altavista.com

What are the major browsers?
– Internet Explorer
– Mozilla Firefox
– Google Chrome
– Opera
– Safari

What is a website?
A website is a collection of related web pages, images, videos that are addressed to a common Uniform Resource Locator (URL).

What is a web page?
A web page is a document which contains the information about the products and services of a web site.

What is home page?
The pages of a website can usually be accessed from a simple Uniform Resource Locator (URL) called the home page.

Websites by function?
A website may be:
– a personal website
– a commercial website
– a government website
– a non-profit organization website

Two types of websites are there:
– A static website is one that has web pages stored on the server in the format that is sent to a client web browser. It is primarily coded in Hypertext Markup Language (HTML).

– A dynamic website is one that changes or customizes itself frequently and automatically, based on certain criteria. Dynamic websites can have two types of dynamic activity: Code and Content. Dynamic code is invisible or behind the scenes and dynamic content is visible or fully displayed.

What do you mean by SMO?
Social Media Optimization is a method of website optimization. Some familiar Social Media Optimization websites are Facebook.com, Twitter.com, Myspace.com, Linkedin.com, Stumbleupon.com, Digg.com etc.

What are the Google Webmaster Guidelines?
The guideline which helps Google to find, index and rank your website is called Google Webmaster Guidelines.

What is a Keyword?
It is a word which is used by the visitors to find a result in the Search Engine.

What is Keyword Phrase?
I t is the combination of more than one keyword is called Keyword Phrase.

Why do you use a Search Engine?
We use Search Engine to find out the specific information that we need.

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