SEO Tips and Techniques

Keyword Research at the Start: If you’re on a tight budget, use the free versions of Keyword Discovery or WordTracker, both of which also have more powerful paid versions. Ignore the numbers these tools show; what’s important is the relative volume of one keyword to another. Another good free tool is Google’s AdWords Keyword Tool, which doesn’t show exact numbers.
SEO-friendly URLs: Use keywords in your URLs and file names, such as example.com/example.html. Don’t overdo it, though. A file with 3+ hyphens tends to look spam. Use hyphens in URLs and file names, not underscores. Hyphens are treated as a “space,” while underscores are not.
Great web site: I’m sure you want to show up on the first page of results. Make the site larger by adding new pages as search engines like large sites.
Include a site map: Spiders can’t index pages that can’t be crawled. A site map will help spiders find all the important pages on your site, and help the spider understand your site’s hierarchy. Use both sitemaps such as html sitemap and xml sitemap.
Unique and relevant title: The page title is the single most important on-page SEO factor. It’s rare to rank highly for a primary term (2-3 words) without that term being part of the page title. The length of page title should less than 65 characters.
Meta description for every page: The meta description tag won’t help you rank, but it will often appear as the text snippet below your listing, so it should include the relevant keyword(s) and be written so as to encourage searchers to click on your listing. It should less than 160 characters.
Write for users: Google, Yahoo, etc., have pretty powerful bots crawling the web, but to my knowledge these bots have never bought anything online, signed up for a newsletter, or picked up the phone to call about your services. Humans do those things, so write your page content for users and should be informative. Search Engines likes informative contents.
Create unique content: This is important for everyone, but it’s a particular challenge for online retailers. Write your own product descriptions, using the keyword research you did earlier to target actual words searchers use, and make product pages that blow the competition away. Unique content is a great way to get inbound links.
Keywords in anchor text when linking internally: Anchor text helps tells spiders what the linked-to page is about. Links that say “click me” does not lead any search engine visibility.
Build back links: Submit your site to quality, trusted directories such as Yahoo, DMOZ, Business.com, Aviva, and Best of the web. Get links from authority sites in your niche.
Social media marketing: If you’re a service-oriented business, use Yahoo Answers to position yourself as an expert in your industry. Try to use social media sites, be an active, contributing member of the sites. Interact with potential visitors.
Long term process: SEO isn’t a one-time event. Search engine algorithms change on a regular basis, so the tactics that worked last year may not work this year. SEO requires a long-term outlook and commitment.
Be patient: SEO isn’t about instant satisfaction. Results often take months to see, and this is peculiarly true the smaller you are, and the newer you are to doing business online.
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What is SEO?

Search Engine Optimization(SEO):
It is the process of improving the volume and quality of traffic to a website from search engines via natural search results.
The purpose of SEO is to make the site better for both search engines and its users.

Search Engine Marketing(SEM):
It is about making your brand visible within the search engines to attract new visitors to your site. Its everything that can be done to utilize the technology of search engine to promote a website and increase its traffic, its stickiness. That’s why SEO is a subset of SEM.

There are three main steps of SEM in search engine industry:

Natural or Organic Listing: The pages listing results from a search engine query which are displayed in a sequence according to relevance of match between the keyword phrase typed into a search engine and a web page according to a ranking algorithm used by the search engine.

Paid or Sponsored Listing: Sponsored links are paid ads on the results pages of search engines.

Content Network Listing: A content network, such as those at Google, Yahoo! or Microsoft(Bing) Contextual Search, are advertisements served on web pages next to the content containing the keywords being bid on. Content networks are also known as content ads and contextual networks, but are a form of paid inclusion that is more like cost per thousand than cost per click styles of advertisement.

Benefits of SEO:

Targeted traffic
Increase brand visibility
High ROI
Higher sales
Long term positioning
Cost effective
Accessibility
Usability
Cross Browser Compatibility

SEO Tips

1. If you don?t want too much competition from other SEO?s, choose your keywords precisely.
For example, Instead of keyowrd Loan choose keywords like Bank Loan, Equity Loan, Student Loan, Home Loan etc.
Order of keyword also matter for search engines. Search engine treats ?Loan Equity? and ?Equity Loan? as different keywords.

2. Best seo practice is to get at least one of your primary keywords in domain or sub domain name of your website.
You can use hyphens (-) to separate multiple keywords.
For example: seo-service, seo-guidelines, free-seo each cover two keyords.

3. Get your second or third keywords in your directory name and filename.
For example http://www.hiddentricks.com/seo/free-tips.html is best for keyword ?free seo tips? , ?seo hidden tricks? or “free seo tricks”

4. Keep your webpage free from any syntax error, declare document type at the beginning and validate your HTML and CSS because search engine don?t like pages with too many errors.

5. Give a short Title in of your page in 3-9 words (60-80 characters) maximum in length containing your primary keyword.
Remember it will be displayed in search results so choose wisely.

6. Try to include your most important keyword phrases in heading tags on your page if you can but keep in mind it should not be exactly same as title of your page.
You can use (H1 H2 H3) tag for specifying anything important.
To reduce size of heading use CSS.

7. Specify Meta keywords in heading of document. Limit it to 15 to 20 words. Although not all the search engines give importance but there is no harm doing it.
Search engine like Yahoo still give it importance.

8. Write Your Meta Description tag attractive containing keywords because it will appear on the search engine result pages.

9. Use text for navigation menu instead of using images or Java scripts.

10. Try to include your most important keyword in hyperlinked text and text and text that immediately precedes or follows the hyperlink.
Do not use same keyword always use synonyms at few places.
Jusk like instead of seo, I have use search engine optimization at many places on this page.

11. If you are using images then use ?alt? attribute to describe your image with proper keyword.

12. One of the best webmaster guideline is to submit sitemap of your website to make sure all pages of your website are indexed by search engine crawlers.

13. Keep size of your webpages less than 50KB so it is downloaded fast and visitors don?t have to wait for long.
For good SEO site page size ideal should be 15KB.

14. Try to avoid your content in Flash, frame, images, java script because crawler find it very difficult and it is against seo tips and guidelines.

154. Don?t use dynamic url because it don?t contain keywords so its not search engine friendly.
If you are using any script which shows dynamic pages then make sure at least it should include one keyword.

16. Don?t try to spam and never use methods like cloaking, keyword spamming or doorway pages.
Many seo advices to have multiple domain name and link each other but according to our SEO tips and guidelines search engine can penalize you for this.
Instead of that try to add more quality content to your existing website.

17. Submit your website only once to google, Yahoo, AltaVista and other search engines and open directory.
Don?t use any script or website for automatic submission.

18 If your website contents changes very often then provide visitor with Newsletter and RSS feed.

19 Write articles on website related to yours having higher page ranking and leave your websites link.

20. Get link from other sites related to yours, search engine consider it as vote in your favour.