SEO Fundamentals

What is SEO?
It is the process of improving the volume and the quality of traffic to a website from Search Engine through organic search result.

Benefits of SEO?
– Targeted traffic
– Increase brand visibility
– High Return on Investment
– Higher Sales
– Long term position
– Cost effective
The main purpose of SEO is to make the website better for the search engine and the users.

What are the major Search Engines?
– Google.com
– Yahoo.com
– Bing.com
– Alltheweb.com
– Altavista.com

What are the major browsers?
– Internet Explorer
– Mozilla Firefox
– Google Chrome
– Opera
– Safari

What is a website?
A website is a collection of related web pages, images, videos that are addressed to a common Uniform Resource Locator (URL).

What is a web page?
A web page is a document which contains the information about the products and services of a web site.

What is home page?
The pages of a website can usually be accessed from a simple Uniform Resource Locator (URL) called the home page.

Websites by function?
A website may be:
– a personal website
– a commercial website
– a government website
– a non-profit organization website

Two types of websites are there:
– A static website is one that has web pages stored on the server in the format that is sent to a client web browser. It is primarily coded in Hypertext Markup Language (HTML).

– A dynamic website is one that changes or customizes itself frequently and automatically, based on certain criteria. Dynamic websites can have two types of dynamic activity: Code and Content. Dynamic code is invisible or behind the scenes and dynamic content is visible or fully displayed.

What do you mean by SMO?
Social Media Optimization is a method of website optimization. Some familiar Social Media Optimization websites are Facebook.com, Twitter.com, Myspace.com, Linkedin.com, Stumbleupon.com, Digg.com etc.

What are the Google Webmaster Guidelines?
The guideline which helps Google to find, index and rank your website is called Google Webmaster Guidelines.

What is a Keyword?
It is a word which is used by the visitors to find a result in the Search Engine.

What is Keyword Phrase?
I t is the combination of more than one keyword is called Keyword Phrase.

Why do you use a Search Engine?
We use Search Engine to find out the specific information that we need.

SEO Tips and Techniques

Keyword Research at the Start: If you’re on a tight budget, use the free versions of Keyword Discovery or WordTracker, both of which also have more powerful paid versions. Ignore the numbers these tools show; what’s important is the relative volume of one keyword to another. Another good free tool is Google’s AdWords Keyword Tool, which doesn’t show exact numbers.
SEO-friendly URLs: Use keywords in your URLs and file names, such as example.com/example.html. Don’t overdo it, though. A file with 3+ hyphens tends to look spam. Use hyphens in URLs and file names, not underscores. Hyphens are treated as a “space,” while underscores are not.
Great web site: I’m sure you want to show up on the first page of results. Make the site larger by adding new pages as search engines like large sites.
Include a site map: Spiders can’t index pages that can’t be crawled. A site map will help spiders find all the important pages on your site, and help the spider understand your site’s hierarchy. Use both sitemaps such as html sitemap and xml sitemap.
Unique and relevant title: The page title is the single most important on-page SEO factor. It’s rare to rank highly for a primary term (2-3 words) without that term being part of the page title. The length of page title should less than 65 characters.
Meta description for every page: The meta description tag won’t help you rank, but it will often appear as the text snippet below your listing, so it should include the relevant keyword(s) and be written so as to encourage searchers to click on your listing. It should less than 160 characters.
Write for users: Google, Yahoo, etc., have pretty powerful bots crawling the web, but to my knowledge these bots have never bought anything online, signed up for a newsletter, or picked up the phone to call about your services. Humans do those things, so write your page content for users and should be informative. Search Engines likes informative contents.
Create unique content: This is important for everyone, but it’s a particular challenge for online retailers. Write your own product descriptions, using the keyword research you did earlier to target actual words searchers use, and make product pages that blow the competition away. Unique content is a great way to get inbound links.
Keywords in anchor text when linking internally: Anchor text helps tells spiders what the linked-to page is about. Links that say “click me” does not lead any search engine visibility.
Build back links: Submit your site to quality, trusted directories such as Yahoo, DMOZ, Business.com, Aviva, and Best of the web. Get links from authority sites in your niche.
Social media marketing: If you’re a service-oriented business, use Yahoo Answers to position yourself as an expert in your industry. Try to use social media sites, be an active, contributing member of the sites. Interact with potential visitors.
Long term process: SEO isn’t a one-time event. Search engine algorithms change on a regular basis, so the tactics that worked last year may not work this year. SEO requires a long-term outlook and commitment.
Be patient: SEO isn’t about instant satisfaction. Results often take months to see, and this is peculiarly true the smaller you are, and the newer you are to doing business online.

What is SEO?

Search Engine Optimization(SEO):
It is the process of improving the volume and quality of traffic to a website from search engines via natural search results.
The purpose of SEO is to make the site better for both search engines and its users.

Search Engine Marketing(SEM):
It is about making your brand visible within the search engines to attract new visitors to your site. Its everything that can be done to utilize the technology of search engine to promote a website and increase its traffic, its stickiness. That’s why SEO is a subset of SEM.

There are three main steps of SEM in search engine industry:

Natural or Organic Listing: The pages listing results from a search engine query which are displayed in a sequence according to relevance of match between the keyword phrase typed into a search engine and a web page according to a ranking algorithm used by the search engine.

Paid or Sponsored Listing: Sponsored links are paid ads on the results pages of search engines.

Content Network Listing: A content network, such as those at Google, Yahoo! or Microsoft(Bing) Contextual Search, are advertisements served on web pages next to the content containing the keywords being bid on. Content networks are also known as content ads and contextual networks, but are a form of paid inclusion that is more like cost per thousand than cost per click styles of advertisement.

Benefits of SEO:

Targeted traffic
Increase brand visibility
High ROI
Higher sales
Long term positioning
Cost effective
Accessibility
Usability
Cross Browser Compatibility